Therapy Dog Advertising Cutouts

Creative Direction & Design My supervisor and I wanted to give the UWF Counseling and Psychological Services department some fun, creative advertising pieces. We came up with this idea to do Therapy Dog cutouts using the Therapy Dogs they bring in for most of their major events. Photographs of the dogs were taken by the Office of Institutional Communications and then I worked on cutting them out through Photoshop and preparing them for print. I also handled the communications with the print shop, figuring out the best way to get these printed and capable of free-standing.

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Poppy

For Poppy’s cutout, I decided to make her a table-top promotional item that CAPS could use at orientation and other tabling events to draw students to their table.

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Jake & Buster

For Jake & Buster’s cutout, I created a white space that the print shop applied whiteboard material to so that CAPS could write event details on the cutout and place it in the location of future events.

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Jake & Buster with Writing

Here is Jake & Buster’s cutout with some sample promotional event writing on it that states:
Paws & Plays
Tuesday, Dec. 3, 2019
11 a.m.-1 p.m.
HERE!