SARAH COVEN

The animals were drawn traditionally with ink and graphite, then scanned digitally and meticulously stylized in Adobe Illustrator. 

As an active art director, I was instrumental in establishing the exhibition’s thematic presence. I streamlined brand uniformity through proper communication and by providing efficient marketing templates. I also developed multiple strategies to promote the event to a mass audience as well as industry professionals. 

Award Winner: Silver Student ADDY, Integrated Brand, Identity Campaign, 2016, presented by the American Advertising Awards.

While working with University Commons Student Involvement (UCSI), I frequently created event promotions for the student-led Campus Activity Board (CAB) under an established university brand and client-recommended style. These are some of the posters I created for CAB's events. With each poster, I created a full campaign that included fliers, digital signage and social media content (not pictured).

The CAB Game Nights campaign won Best Flyer Professional Category at the 2016 NACA South Regional Conference, Charleston, SC

Award Winner:

• CAB Game Nights Flyer, Best Flyer Professional Category at the 2016 NACA South Regional Conference, Charleston, SC

• CAB Game Nights Poster, Silver ADDY, Poster Design, 2016, presented by the American Advertising Awards.

During my time as a Graphic Design Assistant with UWF Recreation and Sports Services, I used my creative freedom to construct distinct marketing campaigns for various fitness events and clinics. I created these pieces in response to the request for an eye-catching campaign to promote the University of West Florida Outdoor Adventure's paddle board trip.

This album design was inspired by lines from "Lucy in the Sky with Diamonds." Unlike some of my other illustrations, I did not start this by hand drawing the elements. Instead I went into Adobe Illustrator and started playing around with many shapes and tools until I developed the patterns and styles I wanted. The pieces here are the front cover, back cover, and CD design, respectively.

These playing cards are inspired by artist, Romero Britto. Each suit has a determined set of color palettes and pattern rules to help maintain a consistent development throughout the deck. In progress.